Profit Growth Strategy #9 For Virtual Assistants

Posted by Denise Griffitts on Sep 12th, 2009 | no comments home title

Table of contents for Profit Growth Strategies for VA's

Find Speaking Engagements For Your Clients

Top notch virtual assistants find new ways to market their clients. Today and tomorrow we will share a few of the ways you can do this. Your client will be grateful for the help and will remember you when they book more business.

Speaking engagements are a great way to get the word out for an expert. There are over 10,000 national associations that cover every industry. Each of these associations has local, regional and state chapters whose leaders are looking for speakers every month. If your client is an expert in an industry or has a specific niche, find opportunities for him to speak to a room of prospects.

If you don’t have experience in this area, there are experts who can teach you. However, before you spend money on programs, call some of your partners. Someone in your network is likely to have experience setting up speaking engagements. Ask them for tips or even ask if you can “apprentice” with them to learn this skill. There is no education that replaces actual experience.

Finding the right meeting is the key. Ask your client who his best customers are. Then find out what these customers read and which associations they belong to. Research the associations and read their materials. Befriend the leadership of the associations and recommend that they have your client speak. A third party referral is a very powerful persuasion tactic.

If you are interested at all in building and growing a recession-proof Virtual Assistant practice, I urge you to join our mailing list now.

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